Professor Asker Jeukendrup is one of the world’s leading sports nutritionists and exercise physiologist who spent most of his career as a professor at the University of Birmingham (UK) (sports sciences). He was the Global Senior Director of the Gatorade Sports Science Institute and is currently director of his own performance consulting business “Mysportscience”, and co founder and CEO of a Nutrition Planning software business (fuelthecore.com) as well as a (visiting) professor at Loughborough University. Asker is also Performance Manager Nutrition for the Dutch Olympic team and Head performance Nutrition for the Jumbo Visma Pro cycling team, The Red Bull Athlete Performance Centre, Red Bull Salzburg and PSV Eindhoven. He is the teacher of the FC Barcelona Advanced Sports Nutrition course. In his academic career Dr Jeukendrup authored 10 books and over 200 research papers and book chapters. In addition to this he worked with Olympic and World champions, Tour de France cyclists, Champions league football teams, and other elite athletes but he also worked extensively with recreational athletes. His mission, regardless of the level, is to use science to help athletes achieve their goals. Asker practices what he preaches and is competing in Ironman distance triathlons as well as other endurance events. To date he completed 21 Ironman races including 6 time the Ironman world Championship in Hawaii. www.mysportscience.com (twitter @jeukendrup).