An American living in Norway for nearly 30 years, Professor Seiler is past Vice-Rector for Research and Innovation and past Dean of the Faculty of Health and Sport Sciences at the University of Agder in Kristiansand, Norway. Seiler has served as research consultant and scientific advisor for a research foundation, elite sports teams, a regional hospital, wearable technology companies, the Norwegian Olympic Federation and Adidas. He is past Executive Board member of the European College of Sport Science and currently advises the Norwegian based Uno-X professional cycling team. With over 100 peer reviewed publications, Seiler is internationally recognized for his research and lectures on the training organization and intensity distribution of cyclists, rowers, XC skiers, orienteers, triathletes, and distance runners. His work has influenced and catalysed international research around training optimization, intensity distribution and stress and recovery processes, moving knowledge from elite practice to everyday exercisers and recreational athletes. Most recently, he has joined forces with a diverse team to explore and better understand the use (and misuse) of AI in sport science research and data analytics.